Helping you break free from unhelpful patterns and feel calm, confident, and in control again.

A woman with shoulder-length brown hair sitting on a blue couch in a cozy, warmly lit room with fairy lights, a wooden wall, and a bookshelf in the background.

Alice Matthews

Release what’s been holding you back. Build confidence. Move forward with ease.

Mindset & EFT Coach (PCC, ICF Certified)


If you feel stuck in the same loops, you’re in the right place

You might be:

  • feeling anxious, overwhelmed, or constantly on edge

  • struggling with confidence or self-belief

  • caught in food cravings or emotional eating patterns

  • held back by fears, phobias, or past experiences

  • knowing what you should do, but finding it hard to change

Even when you’re doing your best, something keeps pulling you back into the same patterns.

This is where I help

I’m Alice Matthews, a Mindset & EFT Coach, and I support people who want to stop repeating old patterns and start feeling calmer, clearer, and more confident in their everyday lives.

Using a combination of mindset coaching and EFT (Emotional Freedom Techniques), I help you work with both the conscious and subconscious drivers behind what’s keeping you stuck, so change feels possible, not forced.

This work isn’t about positive thinking or pushing through fear. It’s about creating real, lasting shifts at a nervous system level.

Learn more

I can help if you want to:

  • release fears, phobias, and anxiety

  • reduce food cravings and emotional triggers

  • let go of limiting beliefs and self-doubt

  • feel more confident and trusting of yourself

  • respond to life with calm rather than overwhelm

When one area begins to soften, everything else often follows.

A woman sitting indoors, wearing a beige sweater, dark jeans, and a gold necklace, with plants and a window in the background.

My Approach

With over four years of experience supporting clients from all walks of life, my approach is gentle, practical, and deeply respectful of where you are.

Together, we:

  • identify the patterns and beliefs holding you back

  • release the emotional charge behind them using EFT

  • strengthen self-trust, clarity, and confidence

This is supportive, grounded work that meets you where you are.

What to Expect

Most people begin with a free discovery call, giving us space to explore what’s happening for you and whether we’re a good fit to work together.

From there, we focus on what’s most relevant for you right now. Many clients start with a short series of sessions designed to:

  • calm your nervous system

  • bring awareness to what’s driving your patterns

  • help you move forward with greater ease and confidence

Sessions are available via Zoom or in person, by request.

“Your heart and only your heart knows what is best for you. Existence speaks to us through synchronicities; the mysterious coincidences that are always showing us the next steps to take on our evolutionary journeys.”

—Rumi

Workshops & Group Sessions

Alongside 1:1 coaching, I also offer in-person and online workshops that combine EFT, journalling, and gentle mindset practices.

These sessions offer space to pause, release old patterns, and reconnect with yourself, leaving you feeling lighter, more grounded, and more open to life.


Break free from what’s been holding you back

Book your free discovery call and take the first step forward.